Sometimes you’re going to call and get a voicemail message. Naturally it’s tempting to hang up. Perhaps you’ll even breathe a sigh of relief, if you’re new to sales calls. But let your competitors do that! You’re going to demonstrate your genuine interest by leaving a message, and that will improve your odds.
Besides, if you don’t leave a message, it’s a wasted contact. Get the full value out of every call you place by leaving them the important information.
On that point, leaving a message can feel like being put on the spot. It’s worth writing out a quick script for a good voicemail, so that you don’t wing it and miss out something crucial on the spur of the moment. After a few times it will be second nature and you won’t need to consult it.
Experience suggests around one in five architects will respond to a warm and interesting voicemail that emphasizes the expertise you bring to the job and call you back. If an architect does call it’s always a warm opening for a conversation.
