A well-designed and well-executed programme of pro-active sales can transform a company’s fortunes, and unlock new opportunities for growth.
For the best introduction to sales and what it would mean for your company, download our Really Useful Guide to Construction Sales, or read on below.
Introduction
"Welcome to the Really Useful Guide to Construction Sales. This has been my world for the last four decades, and I want to share some of what I’ve learned over those years of experience.
What can you expect from this guide? We’ll start with an overview of sales and how it works differently in the construction sector – it really isn’t like sales in any other field, for reasons that will become clear! We’ll take a look at how to create a sales strategy, and use market intelligence to give yourself an edge. And then we’ll get as practical as we can, with down-to-earth sections on how to place a phone call that gets results, how to follow up, and how to win the work you want.
That, ultimately, is what it’s all about: winning the contracts you want most. Not whatever work is going. Not more of the same unrewarding, low margin projects. Sales is not about letting work come to you. It’s pro-active. It’s about locating the jobs you want, and going and getting them.
It’s what I do for a living, hunting down work for my clients, and I’ve seen how powerful it can be for a company. A campaign of pro-active sales can genuinely transform a business, taking it up a level, breaking into new markets and delivering growth.
I’ve already shared some of the basics in The Really Useful Guide to Construction Marketing. If you haven’t downloaded that resource, I’d encourage you to do so. It will make sure that the foundations are in place for a more targeted sales approach. But if you’re ready, let’s see what sales can do for you.
