Construction Sales & Marketing Blog
The Competitive Advantage newsletter: Business Opportunities
From this month's Competitive Advantage newsletter: Sports Events mean Business Opportunities Here in Britain, particularly in the South East, we have seen great opportunities created by the 2012 Olympics construction programme. There is a tendency to see this is as a o...
Posted by Chris Ashworth on 18/06/09
Always Something New to Learn
I’ve seen all kinds of give-aways and promotional items used working for clients in construction over many years. Most are a tad boring ... yet more pens, sticky pads, rulers/etc. However, I’ve just started work for a smaller £3m builder client who h...
Posted by David Crick on 03/06/09
The Competitive Advantage Newsletter: Business Opportunities
In last week's Building there was an interesting article about innovation. The focus was on a new approach to using products and services in construction. Much of what was said applies equally to business processes. A new approach is required, recognising that the exter...
Posted by Chris Ashworth on 21/05/09
Keep Feeding New Leads In
Once you’re under way with business development for a client, it’s not long before you build up a good range of warm and hot leads for new work and tender opportunities. It’s easy then to get so busy with these good leads that you forget to feed new le...
Posted by David Crick on 19/05/09
Prioritise Your Leads Regularly - and Ruthlessly
One good thing about using construction sales leads such as those from ABI, Glenigan or Conference (or others) is that – for most companies – there can be so many good and possibly good leads that there are often too many to chase. For one of the Thames Val...
Posted by David Crick on 18/05/09
